Visual aspects of media literacy
Bibliographic Data
| ID | 22693043 |
|---|---|
| Authors | Paul Messaris (University of Pennsylvania, corresponding author) |
| Year | 1998 |
| Volume | 48 |
| Issue | 1 |
| Pages | 70-80 |
| Publication date | 1998-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Communication (JOURNAL) |
| Journal identifiers | ISSN: 0021-9916 • E-ISSN: 1460-2466 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/joc/48.1.70 |
| OpenAlex | W4239375361 |
| Language | EN |
A central component of media literacy should be an understanding of the representational conventions through which the users of media create and share meanings. This paper analyzes the representational conventions of visual communications. It distinguishes between semantic and syntactic conventions and focuses on those characteristics that most sharply differentiate visual language from other modes of communication. It examines the impact of visual literacy on viewers' cognitive growth and on their development as informed consumers of visual media.
Cognition · Cognitive psychology · Component (thermodynamics) · Linguistics · Literacy · Mathematics education · Media literacy · Multimedia · Pedagogy · Rhetoric · Semantics (computer science) · Visual Communication · Visual Literacy · Visual media · Visual rhetoric · Computer Science · Digital Storytelling and Education · Literacy, Media, and Education · Psychology · Subtitles and Audiovisual Media
| Highly cited | No |
|---|