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When Counterarguing Becomes the Primary Task

Examination of Dogmatic Anti-Vaping Messages on Psychological Reactance, Available Cognitive Resources, and Memory

Bibliographic Data

ID22693306
AuthorsRussell B Clayton (0000-0002-0471-1585, School of Communication, Florida State University, 3100 University Center, Building C. Tallahassee, FL 32306, USA, corresponding author), Glenn Leshner (0000-0001-8614-9380, University of Oklahoma), Ashley Sanders‐jackson (0000-0001-9584-7172, Michigan State University), Ashley Sanders-Jackson (Michigan State University), Joshua Hendrickse (0000-0001-6403-5972, School of Communication, Florida State University, 3100 University Center, Building C. Tallahassee, FL 32306, USA)
Year2020
Volume70
Issue4
Pages522-547
Publication date2020-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Communication (JOURNAL)
Journal identifiersISSN: 0021-9916 • E-ISSN: 1460-2466
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1093/joc/jqaa010
OpenAlexW3022281326
LanguageEN
Citations received30
References cited73

This study tested Psychological Reactance Theory and the Limited Capacity Model of Motivated Mediated Message Processing by examining participants’ (N = 155 young adult, ever-vapers) cognitive and affective responses to anti-vaping public service announcements (PSAs) featuring dogmatic or suggestive language. Ever-vapers in the dogmatic PSA condition were predicted to report greater perceived freedom threats, anger and counterarguments, and intentions to vape relative to ever-vapers in the suggestive PSA condition. This study also examined how counterarguing, as the cognitive component of psychological reactance, influences available cognitive resources and encoding of message content. The results indicated that ever-vapers in the dogmatic PSA condition reported significantly greater freedom threats and state psychological reactance but not intentions to vape relative to ever-vapers in the suggestive PSA condition. Moreover, counterarguing dogmatic anti-vaping PSAs resulted in fewer available cognitive resources for encoding as evidenced by slower Secondary Task Reaction Times (STRTs) and reduced encoding of message content. The results from this study provide considerable theoretical and practical implications while advancing the STRT measure.

Anger · Cognition · Cognitive psychology · Cognitive resource theory · Encoding (memory) · Reactance · Task (project management) · Behavioral Health and Interventions · Media Influence and Health · Misinformation and Its Impacts · Psychology · Social Psychology

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Unique citing works30
Citations per year5
Citation span2020 - 2026 (7)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 30

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