Interpersonal Versus Mass Media Communication A False Dichotomy
Bibliographic Data
| ID | 2269583 |
|---|---|
| Authors | Kathleen K Reardon (University of Southern California), Everett M Rogers (University of Southern California) |
| Year | 1988 |
| Volume | 15 |
| Issue | 2 |
| Pages | 284-303 |
| Publication date | 1988-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Human Communication Research (JOURNAL) |
| Journal identifiers | ISSN: 0360-3989 • E-ISSN: 1468-2958 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1111/j.1468-2958.1988.tb00185.x |
| OpenAlex | W2034490933 |
| Language | EN |
| Citations received | 72 |
| References cited | 19 |
We challenge the intellectual separation of interpersonal and mass media communication, arguing that this division of communication research rests primarily on grounds of historical convenience and university politics. There is little theoretical justification for the dichotomous division of our field, yet we provide evidence that communication scholars seldom cross-cite research articles between the two subdisciplines, rarely attend scientific conferences in ways that span this distinction, and often are segregated in separate university departments. The intellectual costs of this division are discussed, and possible means of furthering intellectual exchange between the two subdisciplines are discussed
Communication studies · Division (mathematics · Epistemology · Field (mathematics · Interpersonal communication · Interpersonal relationship · Mass media · Media studies · Political science · Politics · Social science · Sociology · Language, Discourse, Communication Strategies · Language, Metaphor, and Cognition · Law · Media Influence and Health · Philosophy · Psychology · Social Psychology
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The Evolution and Advancement of Health Communication Inquiry
Establishing a Typology of Social Media Uses in the Sport Industry
(Mis)communicating climate change? Why online adaptation databases may fail to catalyze adaptation action
A Theory of Media Power and a Theory of Media Use
Transfer as a reciprocal process
Masspersonal communication
Media fragmentation in the context of bounded social networks
A typology of masspersonal information seeking repertoires (Misr)
Evolution of a field
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Online Social Influence and the Convergence of Mass and Interpersonal Communication
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Mass communication
Communication networks
The role of theories in conceptual coherence.
The psychology of interpersonal relations.
Interdisciplinary Relationships in the Social Sciences
Scientific Information
Communication for Health
The Media Revolution in America and Western Europe
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| Unique citing works | 72 |
|---|---|
| Citations per year | 1,89 |
| Citation span | 1988 - 2025 (38) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 72 |