Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability

Dados Bibliográficos

AUTOR(ES) M. Lombard , Jennifer Snyder-Duch , Cheryl Campanella Bracken
ANO 2002
TIPO Artigo
PERIÓDICO Human Communication Research
ISSN 0360-3989
E-ISSN 1468-2958
EDITORA Wiley-Blackwell
DOI 10.1111/j.1468-2958.2002.tb00826.x
CITAÇÕES 53
ADICIONADO EM 2025-08-18
MD5 65b61b13f8cd245dfa80492a130c6227
Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers' Purchase Intention Based on Information Adoption Theory
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The Impact of Instagram Mommy Blogger Content on the Perceived Self-Efficacy of Mothers

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