To enter or not to enter
Compliance with Covid-19-related measures in the Spanish bar-hopping culture
Bibliographic Data
| ID | 22887665 |
|---|---|
| Authors | Salvador Parrado (0000-0001-6600-5515, Universidad Nacional de Educación a Distancia), Marta Fraile Maldonado (0000-0002-4123-2874, Consejo Superior de Investigaciones Científicas) |
| Year | 2026 |
| Issue | 195 |
| Pages | 27-44 |
| Publication date | 2026-07-02 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Revista Española de Investigaciones Sociológicas (JOURNAL) |
| Journal identifiers | ISSN: 0210-5233 • E-ISSN: 1988-5903 |
| Publisher | Centro de Investigaciones Sociologicas (PUBLISHER • ES) |
| DOI | 10.5477/cis/reis.195.27-44 |
| OpenAlex | W7167204765 |
| Language | EN |
| References cited | 41 |
This article examines how citizens prioritize different motivations for complying with anti-COVID measures, using Goal-Framing Theory (GFT), which posits a hierarchy of normative, gain, and hedonic goals. Using a conjoint experiment embedded in an online survey of a representative sample of 3,291 Spanish respondents, the study analyzes people's preferences regarding entering a bar. Fieldwork was carried out during the Omicron wave of the virus in February 2022. The results indicate that the likelihood of entering a bar increases when the activity takes place outdoors, patrons wear masks when not consuming alcohol, and most individuals have received a booster dose. Fear of contracting the virus (risk perception) emerges as the main factor influencing the decision to enter a bar.
Affect (linguistics) · Compliance (psychology) · Conjoint analysis · Hierarchy · Sample (material) · Experimental Behavioral Economics Studies · Psychology of Social Influence · Sharing Economy and Platforms
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| Highly cited | No |
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