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Resumo

Race and attraction studies are gaining popularity as conceptual frameworks explore the associations between racism, color blindness, race, and attraction. This study investigates the association between race and attraction by examining the connection between racial ideologies and bias. Same‐race bias in attraction is well documented in existing literature. This study explores whether the strength of same‐race bias is associated with color‐blind racial ideology, multiculturalism, and racial group membership. A sample of 374 Black and White young adults rated the attractiveness of six dating profiles. The results indicated that some associations between same‐race attraction and racial ideologies are moderated by participant race. Among White participants, greater color‐blind racial ideology was associated with stronger attraction to same‐race targets. By contrast, among Black participants, an opposite trend existed as greater color‐blind racial ideology was associated with a decrease in same‐race bias. Additionally, multiculturalism was associated with a decrease in same‐race bias among White participants. Further findings indicate that Black women and White men reported lower attraction to other‐race targets than Black men and White women. This study offers new insights into understanding racial bias in romantic attraction.

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