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Again and Again and Again

Bibliographic Data

ID22910139
AuthorsSimon Schleusener (corresponding author)
Year2021
Volume66
Issue1
Pages127-131
Publication date2021-01-01
Open AccessYes
TypeARTICLE
VenueAmerikastudien/American Studies (JOURNAL)
Journal identifiersISSN: 0340-2827 • E-ISSN: 2625-2155
PublisherUniversitatverlag WINTER Heidelberg (PUBLISHER)
DOI10.33675/amst/2021/1/22
OpenAlexW3155510298
LanguageEN
Citations received1
References cited4

There is something revealing about Donald Trump's update of his original campaign slogan-which itself is an imitation of a phrase used by Ronald Reagan-for his reelection campaign: "Make America Great Again Again." Given all the absurdities the Trump administration produced in the last stage of its stay in power, it could have been easy to miss this linguistic oddity. With its bizarre temporal structure-echoing academic idiosyncrasies such as "post-postmodernism" (Nealon)the phrase seems more like a Dadaist prank than a legitimate campaign slogan. And yet, although Trump initially registered the phrase "Keep America Great" for his reelection bid (Tumulty), he eventually stuck to the original MAGA slogan and frequently used the variation with the two agains. The task that Trump set up for himself for his desired second term was thus to do what had already been done during his first term. But one more time.

Political science · History, Medicine, and Leadership · Rhetoric and Communication Studies · Socio-political and Technological Issues

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Citations per year1
Citation span2025 - 2025 (1)
Highly citedNo

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