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Disease Mongering in Direct-to-Consumer Advertising and the Expansion of the Antidepressant Market

Datos Bibliográficos

ID2291697
AutoresJennifer Arney (0000-0002-6820-358X, University of Houston - Clear Lake, autor de correspondencia), Cecilia Menjívar (0000-0002-7061-509X, Arizona State University)
Año2014
Volumen84
Número4
Páginas519-544
Fecha de publicación2014-11-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaSociological Inquiry (JOURNAL)
Identificadores de la revistaISSN: 0038-0245 • E-ISSN: 1475-682X
EditorialWiley (PUBLISHER • GB)
DOI10.1111/soin.12062
OpenAlexW1964996416
IdiomaEN
Citas recibidas3
Referencias citadas47

The recent trend toward health care consumerism is largely the product of market practices, which have instilled the notion of health care as a product to be purchased by informed, empowered consumers, rather than a service bestowed upon a patient by a paternalistic provider. In recent years, health care consumerism has been facilitated by direct-to-consumer advertising (DTCA) of pharmaceutical products. In this paper, we use the case ofDTCAfor antidepressant medications to examine medicalization techniques used to promote consumerism and establish and expand the antidepressant market. We used content analysis ofDTCAfrom the 1997-2006 issues of a broad sample of women's, men's, and common readership magazines to identify techniques of medicalization, and we analyzed in-depth interviews with magazine readers and antidepressant users to examine how such messages are received. Findings are presented within a framework of economic sociology, which allowed us to unveil the links between emotions and social action that undergird responses to medicalization techniques and consumption of advertised products

Action (physics) · Advertising · Audience measurement · Business · Consumerism · Consumption (sociology) · Direct-to-consumer advertising · Health care · Medicalization · Paternalism · Political science · Product (mathematics) · Psychiatry · Social science · Sociology · Body Image and Dysmorphia Studies · Historical Psychiatry and Medical Practices · Law · Marketing · Medicine · Nursing · Pharmaceutical industry and healthcare

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Obras citantes distintas3
Citas por año0,5
Intervalo de citas2020 - 2025 (6)
Velocidad de citaciónrecent
Altamente citadoNo
Tipos de citaNeutras: 2
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