UK consumer perceptions of a novel till-receipt ‘traffic-light’ nutrition system
Bibliographic Data
| ID | 22945519 |
|---|---|
| Authors | Matthew Cole (0000-0001-6951-2926, Birmingham City University, corresponding author), Hayden Peek (HaydenPeek Design, 11a Beach Avenue, Leigh-On-Sea, UK), Daniel Cowen (0000-0001-8442-9143, University of Gloucestershire), Daniel S Cowen (University of Gloucestershire) |
| Year | 2019 |
| Volume | 34 |
| Issue | 4 |
| Pages | 640-647 |
| Publication date | 2019-08-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Health Promotion International (JOURNAL) |
| Journal identifiers | ISSN: 0957-4824 • E-ISSN: 1460-2245 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/heapro/day007 |
| PMID | 29590349 |
| OpenAlex | W2793488475 |
| Language | EN |
| References cited | 21 |
Front-of-pack (FoP) traffic light nutrition labelling has been widely proposed as a tool to improve public health nutrition. Current evidence suggests that whilst consumers generally find them to be useful and an important source of information about a particular food or ingredient, this may have limited value in isolation when considering a person’s overall nutritional intake. This study sought to examine UK consumers’ use of existing FoP traffic light food labelling and ascertain public perception of a novel ‘till-receipt’ summary providing nutritional information about consumers entire shopping purchases. In total, 237 respondents completed an online questionnaire between May and June 2016. Almost two-thirds were female (n = 152, 64.1%) and the largest proportion of responses were received from those aged 25–32 years (n = 53, 22.4%) and 41–50 years (n = 53, 22.4%). About 83.5% of respondents suggested that they currently use traffic light information to inform their food purchases and ‘health’ was reported as the most important factor influencing food choice (42.2%; n = 100). Notably, 54.4% of respondents indicated that the novel till-receipt system could provide a solution to the potential limitations of existing FoP labelling and could help inform healthier food purchases. Our findings strengthen the existing evidence base to suggest that traffic light information is a useful tool to aid consumer food purchases. Moreover, our outcomes propose that consumers may benefit from a new receipt-based traffic light system which provides a more holistic summary of their entire food purchases.
Advertising · Business · Environmental health · Food safety · Labelling · Perception · Public health · Receipt · Traffic signal · Consumer Attitudes and Food Labeling · Marketing · Medicine · Nursing · Nutritional Studies and Diet · Obesity, Physical Activity, Diet · Psychology
Motives Underlying Healthy Eating
A review of European research on consumer response to nutrition information on food labels
Patient Understanding of Food Labels
Use of food labels and beliefs about diet–disease relationships among university students
Colour Me In – an empirical study on consumer responses to the traffic light signposting system in nutrition labelling
Nutrition labels
Traffic lights and food choice
Nutrition knowledge, and use and understanding of nutrition information on food labels among consumers in the UK
Front-of-pack nutrition labelling
Web Surveys
| Highly cited | No |
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