Digital communication as a global challenge for trade unions
Lessons from Brazil and Portugal
Bibliographic Data
| ID | 2297892 |
|---|---|
| Authors | Hermes Costa (0000-0001-7873-4440, University of Coimbra), Bia Carneiro (0000-0002-7957-8694, University of Coimbra) |
| Year | 2021 |
| Volume | 33 |
| Issue | 2 |
| Pages | 183-208 |
| Publication date | 2021-08-16 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Tempo Social (JOURNAL) |
| Journal identifiers | ISSN: 0103-2070 • E-ISSN: 1809-4554 |
| Publisher | Universidade de São Paulo. Agência de Bibliotecas e Coleções Digitais (PUBLISHER) |
| DOI | 10.11606/0103-2070.ts.2021.182000 |
| OpenAlex | W3195868416 |
| Language | EN |
| Citations received | 4 |
| References cited | 13 |
As a cross-cutting issue encompassing all of society, the evolution of digital technologies is particularly challenging to traditional labour actors that are accustomed to physical work and face-to-face contact. This article discusses the distinctive possibilities of social media use as a forward-thinking global strategy for organised labour. After an initial clarification of useful concepts to consider in the digital age, we focus on the social media presence of trade unions, identifying the pros and cons associated with platform-based communication. Finally, the article debates the implications of social media platforms as tools to strengthen networks with nonunion actors and contribute to the amplification of the labour agenda. Through a comparative analysis of four trade union confederations, two from Brazil and two from Portugal, we argue that, despite the possibilities for outreach and interaction enabled by the new communication and information technologies, trade union confederations maintain constricted networks and an outdated top-down communications model
Digital media · Economics · Face (sociological concept) · Focus (optics) · Information and Communications Technology · International trade · Outreach · Political economy · Political science · Public relations · Social media · Social science · Sociology · Trade union · Work (physics) · Digital Economy and Work Transformation · Engineering · Global trade, sustainability, and social impact · Labor Movements and Unions · Law
Content analysis
Studying Facebook via data extraction
Exposure to ideologically diverse news and opinion on Facebook
Computational Social Science
Digital unionism as a renewal strategy? Social media use by trade union confederations
Theorizing Web 2.0
Adventures of Emancipatory Labour Strategy as the New Global Movement Challenges International Unionism
Making networks and (re)making trade union bureaucracy
Union use of social media
Liking” Your Union
Trade unions in Western Europe
Theorizing New Media
Extended Self in a Digital World
| Citations per year | 2 |
|---|---|
| Citation span | 2024 - 2026 (3) |
| Highly cited | No |