Education and Buyer Behavior
Bibliographic Data
| ID | 2301935 |
|---|---|
| Authors | Kjell Gronhaug (Graduate School of Business Administration University of Washington, corresponding author) |
| Year | 1974 |
| Volume | 17 |
| Issue | 2 |
| Pages | 179-189 |
| Publication date | 1974-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Acta Sociologica (JOURNAL) |
| Journal identifiers | ISSN: 0001-6993 • E-ISSN: 1502-3869 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/000169937401700206 |
| OpenAlex | W2012446918 |
| Language | EN |
| Citations received | 2 |
| References cited | 8 |
Intuitively it seems reasonable to assume that education may have some 'treatment effect' on the individual. This paper reports some findings from a study exploring how education influences 1) information seeking, 2) number of alternatives evaluated, 3) decision time, and 4) venturesomeness in a buying situation. The following results were found - as expected - that, the higher the education the more active the use of information, the more alternatives evaluated the longer the decision time, and the more venturesome in a complex buying situation
Business · Auditing, Earnings Management, Governance · Innovations in Educational Methods · Marketing · Organizational Management and Leadership · Psychology · Social Psychology
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,06 |
| Citation span | 1993 - 2022 (30) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |