Movies and screens
The Spanish audience’s choice
Bibliographic Data
| ID | 23037160 |
|---|---|
| Authors | Alejandro Pardo (0000-0002-2449-344X, Universidad de Navarra, corresponding author), Cristina Etayo (0000-0002-8464-0691, Universidad de Navarra) |
| Year | 1970 |
| Volume | 27 |
| Issue | 4 |
| Pages | 131-145 |
| Publication date | 1970-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Communication & Society (JOURNAL) |
| Journal identifiers | ISSN: 2386-7876 • E-ISSN: 2386-7876 |
| Publisher | Universidad de Navarra (PUBLISHER • ES) |
| DOI | 10.15581/003.27.35981 |
| OpenAlex | W4312801240 |
| Language | EN |
| References cited | 6 |
Consumer habits in relation to audiovisual products are changing due to the greater range and unlimited access to contents available. This article explores the screens viewers favor in watching films, as well as the screens they actually use. The data are taken from a survey of a sample comprising 1,000 Spanish people aged over 14. The results show that there are differences with regard to preferences for screen-type and frequency of use, which correlate with socio-demographic variables (sex, age and educational background).
Advertising · Business · Database · Range (aeronautics) · Relation (database) · Sample (material) · Sociology · Advertising and Communication Studies · Computer Science · Cultural Industries and Urban Development · Engineering · Media and Digital Communication · Psychology
| Highly cited | No |
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