Social Media Use and Attitudes toward AI

The Mediating Roles of Perceived AI Fairness and Threat

Bibliographic Data

ID23039435
AuthorsWenbo Li (0000-0003-0417-1758, Stony Brook University, corresponding author), Xia Zheng (0000-0002-1269-4543, Stony Brook University)
EditorsTze Wei Liew (0000-0003-0153-8649)
Year2024
Volume2024
Pages1-11
Publication date2024-04-02
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueHuman Behavior and Emerging Technologies (JOURNAL)
Journal identifiersISSN: 2578-1863 • E-ISSN: 2578-1863
PublisherWiley (PUBLISHER • GB)
DOI10.1155/2024/3448083
OpenAlexW4393407550
LanguageEN
Citations received6
References cited62

This study investigates the association between social media use and attitudes toward AI technologies. A nationally representative two-wave longitudinal survey ( N = 5110 ) examined the mediating roles of perceived AI fairness and threat concerning three AI technologies: algorithms, facial recognition technology, and driverless passenger vehicles. Hypotheses were derived from media effect theories and the heuristic and systematic model of human-AI adoption. The results showed that social media use predicted more positive attitudes toward the three AI technologies indirectly through increased perceived AI fairness and reduced perceived AI threat. The findings contribute to our understanding of social media effects on attitudes toward AI and the underlying psychological mechanisms, providing valuable theoretical insights and practical implications.

Social media · World Wide Web · AI in Service Interactions · Computer Science · Death Anxiety and Social Exclusion · Ethics and Social Impacts of AI · Psychology · Social Psychology

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