A Deep Dive Into the Role of Organizational Culture in AI Integration Within FinTech

A Comprehensive Analysis

Bibliographic Data

ID23039480
AuthorsRaed Walid Al-Smadi (0000-0003-3201-4071, Amman Arab University, corresponding author)
EditorsPuspa Setia Pratiwi
Year2025
Volume2025
Issue1
Publication date2025-01-01
Open AccessYes
TypeARTICLE
VenueHuman Behavior and Emerging Technologies (JOURNAL)
Journal identifiersISSN: 2578-1863 • E-ISSN: 2578-1863
PublisherWiley (PUBLISHER • GB)
DOI10.1155/hbe2/6067964
OpenAlexW4414794319
LanguageEN
References cited78

The study examines the associations between the adoption of AI, worker training, customer communication by the adoption of AI, and regulatory awareness and customer satisfaction in the Jordan context. Through the application of SmartPLS software on 308 participants who have knowledge of the variables, the study findings provide the centrality of the adoption of AI, worker training, and customer communication to customer satisfaction. Organizational culture also has the key role to play as the moderator between the adoption of AI and customer satisfaction. The study findings provide insightful policy recommendations to practitioners and policy implementers in the context of the first Arab Kingdom to embed the adoption of AI, prioritize worker education, and maintain the positive organizational culture to obtain customer satisfaction and realize the long‐term business goals.

Centrality · Context (archaeology) · Customer advocacy · Customer engagement · Customer intelligence · Customer satisfaction · Moderation · Organizational culture · Big Data and Business Intelligence · Blockchain Technology Applications and Security · FinTech, Crowdfunding, Digital Finance

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