Accept the New Role: Ideologies of Self-Transformation and Gender Roles in Chinese Parenting Advice for Novice Fathers on Xiaohongshu
Dados Bibliográficos
AUTOR(ES) | |
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AFILIAÇÃO(ÕES) | School of Foreign Languages, Central China Normal University, China |
ANO | Não informado |
TIPO | Artigo |
PERIÓDICO | Journal of Asian and African Studies |
ISSN | 0021-9096 |
E-ISSN | 1745-2538 |
EDITORA | Annual Reviews (United States) |
DOI | 10.1177/00219096251357967 |
ADICIONADO EM | 2025-08-18 |
Resumo
This study employs feminist critical discourse analysis to explore parenting advice for novice fathers on Xiaohongshu, a leading Chinese social media platform. The findings reveal that while the advice encourages greater paternal involvement in child-rearing, it paradoxically reinforces essentialist gender roles based on biological sex differences. It also remasculinizes and neoliberalizes involved fatherhood by framing it as a project of self-transformation, which contrasts with the assumption that mothers' roles are inherently 'given'—that is, treated as natural, self-evident, and unquestionable. This neoliberal conceptualization of involved fatherhood further individualizes paternal responsibilities, potentially obscuring real-life constraints on fathers.