Race and Credibility in Persuasive Communications
Bibliographic Data
| ID | 2313121 |
|---|---|
| Authors | Syed Malik Khatib (State University of New York, New Paltz, corresponding author) |
| Year | 1989 |
| Volume | 19 |
| Issue | 3 |
| Pages | 361-373 |
| Publication date | 1989-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Black Studies (JOURNAL) |
| Journal identifiers | ISSN: 0021-9347 • E-ISSN: 1552-4566 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/002193478901900306 |
| OpenAlex | W2006241568 |
| Language | EN |
| Citations received | 5 |
| References cited | 1 |
The American socialization process that, among other teachings, prescribes that African-Americans limit their aspirations to roles associated with consumption rather than production, with being employed rather than employing, with maintenance rather than creation-or, in general, with dependence rather than independence-would perhaps not be successful were it not for the application of certain principles of persuasion. These principles of persuasion are applied by the various agencies of socialization, particularly parents, peers, schools, churches, and the mass media. While their application is not always done consciously, this fact does not mitigate their communication effectiveness nor should it excuse the social scientist from examining them. Such examination might provide valuable information regarding the lack of sociopolitical-economic progress experienced by AfricanAmericans and might also, in addition, sensitize African-American scholars to their own responsibilities as participating agents of socialization within educational systems. The present article attempts to provide information concerning these issues by empirically examining one specific principle of persuasion, namely, credibility-a principle that is generally acknowledged by communication scholars to have a powerful
Consumption (sociology · Credibility · Excuse · Independence (probability theory · Mass media · Persuasion · Political science · Process (computing · Public relations · Social science · Socialization · Sociology · Law · Psychology · Social Media and Politics · Social Psychology
| Citations per year | 0.16 |
|---|---|
| Citation span | 1995 - 2024 (30) |
| Highly cited | No |