The creative industries

An entrepreneurial bricolage perspective

Bibliographic Data

ID23136302
AuthorsSaskia de Klerk (0000-0001-6155-6617, North-West University, corresponding author)
EditorsPaull Weber Profess Dr David Pick
Year2015
Volume53
Issue4
Pages828-842
Publication date2015-05-18
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueManagement Decision (JOURNAL)
Journal identifiersISSN: 0025-1747 • E-ISSN: 1758-6070
PublisherEmerald (PUBLISHER)
DOI10.1108/md-03-2014-0169
OpenAlexW1553261888
LanguageEN
Citations received30
References cited66

Purpose – The idea of “creating something from nothing” resonates strongly with the creation process associated with artists. The Levi-Strauss and Baker and Nelson discussions also refer to entrepreneurial bricolage as something that entails a “make do with what is at hand”. The purpose of this paper is to investigate how artists utilise bricolage to create projects and develop their skills. Little is known of their perceptions of entrepreneurial behaviour and bricolage, and how they construct these bricolage networks. The tension between sharing, creating and to maintain a personal brand is negotiated by leveraging these bricolage relationships. Design/methodology/approach – In-depth interviews with artists that actively make a living from their involvement in the creative industries were conducted. This provided insight into their perceptions on networking and bricolage. Since networking is such an individual and interchangeable process the interviews allowed the author to unravel these complexities of the relationships. Findings – The findings produced two themes. The first, demonstrated the entrepreneurial behaviour of these artists and their unique contributions. The second theme involved the bricolage relationships formed to overcome resource constraints. The collaborative nature highlighted the co-creation relationships that are strategically formed to provide long-term opportunities and sustained working relationships. Research limitations/implications – This study contributes to literature on bricolage, management, creative industries and entrepreneurship in non-traditional settings. Practical implications – This study contributes to theory on bricolage and entrepreneurial behaviour in small enterprises and creative industries. Artists can benefit from the knowledge to build strategic networks to secure future work. Social implications – Educators can use this information to prepare aspiring artists to create more independent and/or interdependent entrepreneurial projects. Originality/value – This work encourages further cross-disciplinary research on the arts, entrepreneurship, networking and small business studies. © Emerald Group Publishing Limited.

Aesthetics · Art · Bricolage · Construct (python library) · Epistemology · Nothing · Perception · Perspective (graphical) · Sociology · Visual arts · Artificial Intelligence · Computer Science · Creativity in Education and Neuroscience · Cultural Industries and Urban Development · Entrepreneurship Studies and Influences · Philosophy

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