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Resumo

This article presents some predictions for the future of cross-cultural social psychology. It begins with the argument that all social psychology is cultural and that there is ever-growing acceptance of this fact. The results of this acceptance will be an increase in the pervasiveness of culture as a variable, a growth in multicultural research teams, and a recentering of research in social psychology. The introduction of non-Western constructs and theories, such as the interdependent self and relationship harmony, will increase in the future and bring with them a focus on research on interpersonal interactions and relationships. Finally, a model is presented that it is hoped will lead to studies that include both group-level and individual-level variables. It is concluded that an increase in complexity of studies and the incorporation of interdisciplinary research will lead to greater understanding of the mutual effects of culture and social behavior.

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