I Love Creative Advertising
What It Is, When to Call for It, And How to Achieve It
Bibliographic Data
| ID | 23157149 |
|---|---|
| Authors | Scott Koslow (0000-0002-3601-5197, Macquarie University, corresponding author) |
| Year | 2015 |
| Volume | 55 |
| Issue | 1 |
| Pages | 5-8 |
| Publication date | 2015-03-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Advertising Research (JOURNAL) |
| Journal identifiers | ISSN: 0021-8499 • E-ISSN: 1740-1909 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.2501/jar-55-1-005-008 |
| OpenAlex | W2468824661 |
| Language | EN |
| Citations received | 7 |
| References cited | 10 |
Inteligencia artificial generativa y liderazgo en agencias de publicidad
Easy to Remember, Easy to Forget? The Memorability of Creative Advertisements
The power of creative advertising
The creativity conundrum of advertising development
Fear in Adland
How Does Consumer Insight Support The Leap to a Creative Idea
Creating a creative industry
| Citations per year | 0.7 |
|---|---|
| Citation span | 2016 - 2026 (11) |
| Highly cited | No |