Encoding Advertisements
The Creative Perspective
Bibliographic Data
| ID | 23167486 |
|---|---|
| Authors | Aidan Kelly, Katrina Lawlor, Stephanie O’donohoe (0000-0002-3311-5010), Stephanie O'Donohoe |
| Year | 2005 |
| Volume | 21 |
| Issue | 5-6 |
| Pages | 505-528 |
| Publication date | 2005-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Marketing Management (JOURNAL) |
| Journal identifiers | ISSN: 0267-257X • E-ISSN: 1472-1376 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1362/0267257054307390 |
| OpenAlex | W2109671365 |
| Language | EN |
| Citations received | 14 |
The role of advertising within consumer culture as an ideological force has received much attention within academic studies in the advertising and marketing disciplines, and has also been the subject of inquiry and debate in related fields within sociology and cultural studies. While many of these works approach the role of advertising in society through textual analysis of advertisements and consumer interpretations of advertising meaning, surprisingly fewer studies have approached the subject from the perspective of the producers of advertising, particularly within the advertising and marketing disciplines. This paper examines how advertisements are encoded with meanings by advertising "creatives" by exploring the practices and processes in which these cultural practitioners engage. A discourse analysis of ethnographic interviews conducted with copywriters and art directors within an Irish advertising agency forms the empirical material for this inquiry. Four central interpretative repertoires are developed from these interview texts which provide insights into the pivotal work of advertising practitioners as cultural intermediaries within consumer culture.
Advertising · Advertising account executive · Advertising campaign · Advertising research · Agency (philosophy) · Business · Ethnography · Ideology · Intermediary · Meaning (existential) · Native advertising · Online advertising · Perspective (graphical) · Political science · Social science · Sociology · Subject (documents) · Consumer Behavior in Brand Consumption and Identification · Cultural Industries and Urban Development · Fashion and Cultural Textiles · Marketing · Psychology
The trouble with creatives
The Creative Search for an Insight in Account Planning
Pot Noodles, Placements and Peer Regard: Creative Career Trajectories and Communities of Practice in the British Advertising Industry
Sick of awards
Invisible labors
Fear in Adland
Absorbing External Information
Marketer Perceptions of Client–Agency Co-Creation
A new triadic creative role for advertising industry
Deferring gender equality until the next generation
In the Eye of the Beholder
The elephant in the room? Class and creative careers in British advertising agencies
Knowing what it means to be Irish
Multiple dimensions of mediation within transnational advertising production
| Unique citing works | 14 |
|---|---|
| Citations per year | 0,74 |
| Citation span | 2007 - 2024 (18) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 14 |