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Broadcasting is Dead. Long Live Digital Choice

Perspectives from the United Kingdom and Germany

Bibliographic Data

ID23182201
AuthorsJeanette Steemers (0000-0003-3436-741X, corresponding author)
Year1997
Volume3
Issue1
Pages51-71
Publication date1997-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueConvergence The International Journal of Research into New Media Technologies (JOURNAL)
Journal identifiersISSN: 1354-8565 • E-ISSN: 1748-7382
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/135485659700300105
OpenAlexW2090602053
LanguageEN
Citations received7

Drawing on examples from the United Kingdom and Germany, this paper sets out to explore the potential impact of digital television on broadcasting, and to identify what implications its introduction might have for audio-visual plurality and diversity. Through an analysis of current trends in television, it examines the difficulty of applying traditional broadcasting policy norms, and how digital technology itself is far less important than the deregulation and commercialisation of the analogue broadcasting sector in recent years. The paper argues that strategies developed by public service broadcasters and policymakers at both a national and European Union level may not be sufficient to counter longer term threats to plurality and diversity. These threats stem from the lack of a clear role for the public sector and from the increasing domination of the emerging digital television market by a small number of companies, who are active across converging industry sectors, and who control the key chains of production and distribution.

Advertising · Broadcasting (networking) · Business · Commercial broadcasting · Computer security · Deregulation · Digital television · Distribution (mathematics) · Diversity (politics) · Economics · Economy · European union · International trade · Key (lock) · Market economy · Political science · Public broadcasting · Public sector · Telecommunications · Computer Science · Cultural Industries and Urban Development · Engineering · ICT Impact and Policies · Marketing · Media Studies and Communication

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  • What's on the Interface Tonight

    Open Access•Jp Kelly, Jannick Kirk Sørensen•MedieKultur Journal of media and…•2021

  • BBC to the Rescue!

    Paul Smith, Jeanette Steemers•Javnost - The Public•2007

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    Open Access•Liesbet Van Zoonen•European Journal of Cultural…•2004

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    Open Access•Ashleigh Dharmawardhana, Ramon Lobato et al.•Continuum•2025

  • In Search of a Third Way

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Unique citing works7
Citations per year0,28
Citation span2001 - 2025 (25)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 4

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