An Organizational Structure of Indie Rock Musicians as Displayed by Facebook Usage

Bibliographic Data

ID23212020
AuthorsStephen Carradını (0000-0001-6805-6279, North Carolina State University, corresponding author), Stephen Carradini (North Carolina State University)
Year2018
Volume48
Issue2
Pages151-174
Publication date2018-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Technical Writing and Communication (JOURNAL)
Journal identifiersISSN: 0047-2816 • E-ISSN: 1541-3780
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0047281616667677
OpenAlexW2526889072
LanguageEN
Citations received5
References cited52

Indie rock musicians are a group of extra-institutional individuals who play an often-vibrant role in urban economic development. The organizational structure that guides their professional activities has yet to be investigated. Interviews with 18 indie rock musicians provided a way to investigate organizational structure. They reported a build structure featuring the principles of audience development, slow growth, and unevenness. The constraints of the musician’s professional situation require long-term promotion of aesthetic products to a slowly growing audience in a saturated market that produces unevenness through power imbalances. This slow-growing structure contrasts with organizational structures that provide immediate benefits.

Advertising · Business · Economics · Indie film · Management · Media studies · Organizational structure · Political science · Power (physics) · Promotion (chess) · Public relations · Sociology · Cultural Industries and Urban Development · Management and Organizational Studies · Marketing · Music History and Culture

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