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Creating Diderot unities – quest for possible selves?

Bibliographic Data

ID23213192
AuthorsT Davis (0000-0002-1942-7720, The University of Sydney), Gary Gregory (0000-0001-6341-3003, UNSW Sydney)
Year2003
Volume20
Issue1
Pages44-54
Publication date2003-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Consumer Marketing (JOURNAL)
Journal identifiersISSN: 0736-3761 • E-ISSN: 2052-1200
PublisherEmerald (PUBLISHER)
DOI10.1108/07363760310456946
OpenAlexW2071783603
LanguageEN
Citations received4
References cited1

This paper tries to draw links between the creation of new Diderot unities (products consumed in a group and that have an internal consistency based on lifestyle) with “impulse purchases” as key departure products. A study, using exploratory in‐depth interviews, is reported. Common themes are drawn from the interviews to serve as possible identifying elements of the phenomenon. Emotive and cognitive themes are identified and are offered as a starting point for further research into such product unities. The self‐concept theory of “possible selves” is offered as one possible explanation that determines when an“impulse purchase” is a key departure product for a new Diderot unity.

Aesthetics · Business · Consistency (knowledge bases) · Emotive · Epistemology · Exploratory research · Impulse (physics) · Internal consistency · Key (lock) · Phenomenon · Product (mathematics) · Social science · Sociology · Computer Science · Historical and Literary Studies · Marketing · Mathematics · Philosophy · Psychology · Social Psychology · Wine Industry and Tourism

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Unique citing works4
Citations per year1
Citation span2022 - 2025 (4)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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