Channels and Barriers of Cross-Border Online Circulation

Central and Eastern Europe as a Digital Periphery

Bibliographic Data

ID23213764
AuthorsPetr Szczepanik (0000-0002-4386-0735, corresponding author)
Year2020
Pages159-180
Publication date2020-01-01
Peer ReviewedYes
Open AccessYes
TypeCHAPTER
VenueDigital Peripheries (SOURCE_BOOK)
PublisherSpringer International Publishing (PUBLISHER • SG)
DOI10.1007/978-3-030-44850-9_9
OpenAlexW3025950161
ISBN9783030448509
LanguageEN
Citations received8
References cited6

This chapter looks beneath the purely quantitative data on cross-border availability by investigating audiovisual industry practices of online distribution from a peripheral, small-market perspective, using the example of export from the Czech Republic. Its key research question is: How have transnational VOD services integrated into the local industry ecosystem and to what extent have they changed the circulation trajectories of Czech films and TV series? First, it places online distribution within the local industry ecosystem and reveals the systemic barriers that discourage producers and distributors from strategically focusing on foreign markets. Second, it identifies the key intermediaries and practices of cross-border online distribution, focusing on the approach of global VOD services to distributing small nation content across borders. The chapter concludes with a typology of cross-border online distribution to distinguish different strategies and tactics employed by key players when approaching foreign markets. Thus, it calls for a more nuanced perspective on the position of “digital peripheries” in cross-border cultural networks and flows.

Business · Circulation (fluid dynamics) · Czech · Distribution (mathematics) · Economic geography · Geography · Intermediary · Key (lock) · Perspective (graphical) · Position (finance) · Regional science · Typology · Computer Science · Cultural Industries and Urban Development · Engineering · Marketing

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