Japanese Consumers
Introducing Foreign Products/Brands into the Japanese Market
Bibliographic Data
| ID | 23228941 |
|---|---|
| Authors | Sadafumi Nishina (corresponding author) |
| Year | 1990 |
| Volume | 30 |
| Issue | 2 |
| Pages | 35-45 |
| Publication date | 1990-04-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Advertising Research (JOURNAL) |
| Journal identifiers | ISSN: 0021-8499 • E-ISSN: 1740-1909 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00218499.1990.12466717 |
| OpenAlex | W4412087977 |
| Language | EN |
| Citations received | 2 |
| Citations per year | 0.06 |
|---|---|
| Citation span | 1992 - 2020 (29) |
| Highly cited | No |