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This article relates the lively debate about inequality-induced status concerns in affluent societies to the broader theoretical perspective on changing existential dispositions in modern society, which we reconstruct from the sociological theories of David Riesman, Gerhard Schulze and Ronald Inglehart. We conceptualise experience seeking – aspiring to an enjoyable life – alongside status seeking – aspiring to a successful life – as a presumably increasing life orientation. Using extensive data from the European Social Survey, for 27 countries and over 350,000 respondents over the period 2002–2018, we examine the extent and relationship of these orientations over time, their associations with socio-economic development and income inequality, as well as their social stratification according to individual-level characteristics. The results show that the populations of wealthy and economically more equal societies increasingly prefer an exciting life to a successful one. Within societies, men, younger people and the highly educated value both experiences and status.

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