The Peculiar Economics of new Broadcast Network Entry
The Case of United Paramount and Warner Bros
Bibliographic Data
| ID | 23235705 |
|---|---|
| Authors | Larry Collette, Barry R Litman |
| Year | 1997 |
| Volume | 10 |
| Issue | 4 |
| Pages | 3-22 |
| Publication date | 1997-10-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Media Economics (JOURNAL) |
| Journal identifiers | ISSN: 0899-7764 • E-ISSN: 1532-7736 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1207/s15327736me1004_1 |
| OpenAlex | W2128383124 |
| Language | EN |
| Citations received | 2 |
| References cited | 6 |
This research examines the emergence of and strategies behind two new broadcast networks, United Paramount and Warner Bros. It provides an analysis of media industry conduct in light of changes occurring in the business and regulatory atmosphere affecting the broadcast television industry. This article explores patterns of integration and other economic aspects related to how media companies are positioning themselves for the future during this disquieting period of disequilibrium.
Advertising · Broadcast television systems · Business · Disequilibrium · Economics · Industrial organization · Media Industry · Political science · Public relations · Telecommunications · Television industry · Vertical Integration · Cultural Industries and Urban Development · Digital Platforms and Economics · Engineering · ICT Impact and Policies · Marketing
| Citations per year | 0.09 |
|---|---|
| Citation span | 2004 - 2012 (9) |
| Highly cited | No |