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Ancient Greek Drama and its Architecture as a Means to Reinforce Tourism in Greece

Bibliographic Data

ID23239585
AuthorsLoukia Martha (Integrated Systems Development (Greece)), Amalia Kotsaki (Technical University of Crete)
Year2014
Volume148
Pages573-578
Publication date2014-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueProcedia - Social and Behavioral Sciences (CONFERENCE)
Journal identifiersISSN: 1877-0428
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.sbspro.2014.07.082
OpenAlexW2009652952
LanguageEN
Citations received3
References cited2

It's broadly accepted that culture and especially antiquity has played a most important role in tourism policy development in Greece from early on and in comparison with other countries. Ancient architecture combined with cultural events has been one of the major elements of tourism policy. The combination of ancient theatre performances with archeological areas is one of the most appropriate applications of this approach. The objective of this paper is to explore the contemporary activity of ancient theatre as a means of tourism policy using culture as the principal asset. In order to evaluate the application of the approach in the past, a brief review of the use of the ancient theatre (performances in Greece and abroad) as a means of tourist attraction will be presented. What are the factors that make ancient theater interesting for tourism? Should an ancient Greek performance function autonomously or should it be included in a network of tourist services in order to become more attractive? What other possibilities for becoming acquainted with Greek culture does viewing an ancient theatre performance provide and what benefit does it offer as a tourism product? What promotion methods for ancient Greek theater have been applied to date by the tourism policy and what type of new media can be proposed?

Archaeology · Art · Drama · Literature · Tourism · Architecture · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · History · Sport and Mega-Event Impacts

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Unique citing works3
Citations per year0,38
Citation span2018 - 2024 (7)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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