Marketing Strategy and Competitive Positioning (6th Edition)
Bibliographic Data
| ID | 23267171 |
|---|---|
| Authors | Brigitte Nicoulaud, Graham Hooley, John Rudd (0000-0003-1546-576X), Nigel Piercy |
| Year | 2017 |
| Pages | 584 |
| Publication date | 2017-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Marketing Strategy and Competitive Positioning (6th Edition) (SOURCE_BOOK) |
| Publisher | Pearson (PUBLISHER) |
| Open Library | OL27313521M |
| ISBN | 9781292017310 |
| Language | EN |
xv, 569 pages : 27 cm
Business and Management · Business planning · Cibles (Marketing) · Gestion · Management · Marketing · Marketingstrategie · Positionierung · Target marketing · Wettbewerbsstrategie
| Citation velocity | historical |
|---|---|
| Highly cited | No |