Marketing Management
Bibliographic Data
| ID | 23290296 |
|---|---|
| Authors | Kevin Lane Keller (0000-0001-5836-4315), Philip Kotler |
| Year | 2015 |
| Pages | 832 |
| Publication date | 2015-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Marketing Management (SOURCE_BOOK) |
| Publisher | Pearson (PUBLISHER) |
| ISBN | 9780133856460 |
| Open Library | OL28159500M |
| Language | EN |
| Highly cited | No |
|---|