Ni machista ni feminista
La ambigüedad y equidistancia de Machos Alfa frente al debate de género
Bibliographic Data
| ID | 23310513 |
|---|---|
| Authors | María del Mar Chicharro Merayo (0000-0001-7510-1373, Universidad de Burgos), Alicia Gil-Torres (0000-0002-8042-2208, Universidad de Valladolid) |
| Year | 2026 |
| Volume | 31 |
| Issue | 1 |
| Pages | 1-11 |
| Publication date | 2026-07-14 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Historia y Comunicación Social (JOURNAL) |
| Journal identifiers | ISSN: 1137-0734 • E-ISSN: 1698-3246 |
| Publisher | Universidad Complutense de Madrid (UCM) (PUBLISHER) |
| DOI | 10.5209/hics.101766 |
| OpenAlex | W7169888930 |
| Language | ES |
This work researches the communication ecosystem created around the series Machos Alfa (Netflix, 2022), focused on relationships between genders, the advances of feminism and new masculinities. It analyzes its promotion campaign (how the product is framed), its message (its text) and its reception (readings made by viewers), using a qualitative methodology, linked to Cultural Studies. The relevance, ideological controversy and polarization around this issue are revealed, as well as its usefulness for the market. These peculiarities invite reflection on the potential of television fiction to promote a more rigorous and critical approach to gender in the treatment of equality and feminist debate.
Feminism · Ideology · Product (mathematics) · Promotion (chess) · Reflection (computer programming) · Gender and Feminist Studies · Gender, Feminism, and Media · Media, Gender, and Advertising
| Citation velocity | historical |
|---|---|
| Highly cited | No |