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Comparisons in the Domain of Health Attitudes, Health Cognitions, and Health Behaviors

Bibliographic Data

ID23318145
AuthorsM J Dutta (0000-0002-2228-8100, Purdue University West Lafayette, corresponding author), Mohan J Dutta-Bergman
Year2004
Volume16
Issue3
Pages273-288
Publication date2004-07-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueHealth Communication (JOURNAL)
Journal identifiersISSN: 1041-0236 • E-ISSN: 1532-7027
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1207/s15327027hc1603_1
PMID15265751
OpenAlexW2034975174
LanguageEN
Citations received104
References cited30

The recent growth in consumer autonomy in health care accompanied by the surge in the use of new media for health information gathering has led to an increasing scholarly interest in understanding the consumer health information search construct. This article explores consumer health information seeking in the realm of the primary sources of health information used by consumers. Based on an analysis of the 1999 HealthStyles data, the paper demonstrates that active communication channels such as interpersonal communication, print readership, and Internet communication serve as primary health information sources for health-conscious, health-information oriented individuals with strong health beliefs, and commitment to healthy activities. On the other hand, passive consumption channels such as television and radio serve as primary health information resources for individuals who are not health-oriented. Media planning implications are drawn from the results, suggesting that broadcast outlets with an entertainment orientation are better suited for prevention campaigns. Such channels provide suitable sites for entertainment-education. On the other hand, print media, interpersonal networks, and the Internet are better suited for communicating about health issues to the health-active consumer segment.

Advertising · Business · Entertainment · Health belief model · Health care · Health communication · Health education · Health information · Health promotion · Internet privacy · Interpersonal communication · Political science · Public health · Public relations · The Internet · World Wide Web · Communication · Computer Science · Health Literacy and Information Accessibility · Media Studies and Communication · Medicine · Nursing · Psychology · Social Psychology · Web and Library Services · Health Policy

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Unique citing works104
Citations per year4,95
Citation span2005 - 2026 (22)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 99

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