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Shopping in the digital world

Examining customer engagement through augmented reality mobile applications

Bibliographic Data

ID23319657
AuthorsGraeme McLean (0000-0003-3758-5279, University of Strathclyde, corresponding author), Alan Wilson (0000-0002-7495-6617, University of Strathclyde)
Year2019
Volume101
Pages210-224
Publication date2019-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueComputers in Human Behavior (JOURNAL)
Journal identifiersISSN: 0747-5632 • E-ISSN: 1873-7692
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.chb.2019.07.002
OpenAlexW2962864729
LanguageEN
Citations received57
References cited83

Advertising · Augmented reality · Brand Engagement · Business · Customer engagement · Customer Experience · Human–computer interaction · Interactivity · Multimedia · Novelty · Perception · Set (abstract data type) · Social media · Technology Acceptance Model · Usability · World Wide Web · Computer Science · Consumer Retail Behavior Studies · Digital Marketing and Social Media · Marketing · Psychology · Social Psychology · Technology Adoption and User Behaviour

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Unique citing works57
Citations per year9,5
Citation span2020 - 2026 (7)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 55

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