More Than a Message

Framing Public Health Advocacy to Change Corporate Practices

Dados Bibliográficos

ID23324869
AutoresLori Dorfman (0000-0002-4012-613X, Berkeley Media Studies Group, Public Health Institute), Lester Wallack (0000-0002-5953-5849, Portland State University), Lawrence Wallack (Portland State University), Katie Woodruff (0000-0003-1413-6948, Berkeley Media Studies Group, Public Health Institute)
Ano2005
Volume32
Fascículo3
Páginas320-336
Data de publicação2005-06-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoHealth Education & Behavior (JOURNAL)
Identificadores do periódicoISSN: 1090-1981 • E-ISSN: 1552-6127
EditoraSAGE Publications (PUBLISHER • US)
DOI10.1177/1090198105275046
PMID15851542
OpenAlexW2157117314
IdiomaEN
Citações recebidas87
Referências citadas18

Framing battles in public health illustrate the tension in our society between individual freedom and collective responsibility. This article describes how two frames, market justice and social justice, first articulated in a public health context by Dan Beauchamp, influence public dialogue on the health consequences of corporate practices. The authors argue that public health advocates must articulate the social justice values motivating the changes they seek in specific policy battles that will be debated in the context of news coverage. The authors conclude with lessons for health education practitioners who need to frame public health issues in contentious and controversial policy contexts. Specific lessons include the importance of understanding the existing values and beliefs motivating the public health change being sought, the benefits of articulating core messages that correspond to shared values, and the necessity of developing media skills to compete effectively with adversaries in public debate.

Framing (construction) · Health care · Health promotion · Political science · Public health · Public relations · Sociology · Climate Change Communication and Perception · Global Public Health Policies and Epidemiology · Law · Medicine · Nursing · Public Health Policies and Education · Health Policy