Entertainment-Education and HIV/Aids Prevention
A Field Experiment in Tanzania
Dados Bibliográficos
| ID | 23327490 |
|---|---|
| Autores | Peter W Vaughan (Macalester College, autor correspondente), Everett M Rogers Arvi Peter W Vaughan |
| Ano | 2000 |
| Volume | 5 |
| Fascículo | sup1 |
| Páginas | 81-100 |
| Data de publicação | 2000-01-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Health Communication (JOURNAL) |
| Identificadores do periódico | ISSN: 1081-0730 • E-ISSN: 1087-0415 |
| Editora | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10810730050019573 |
| PMID | 11010359 |
| OpenAlex | W2161267250 |
| Idioma | EN |
| Citações recebidas | 70 |
Entertainment-education is the process of designing and implementing an entertainment program to increase audience members' knowledge about a social issue, create more favorable attitudes, and change their overt behaviors regarding the social issue. The results of a field experiment in Tanzania to measure the effects of a long-running entertainment-education radio soap opera, Twende na Wakati (Let's Go with the Times), on knowledge, attitudes, and adoption of human immunodeficiency virus (HIV)/acquired immune deficiency syndrome (AIDS) prevention behaviors are presented. Multiple independent measures of effects and the experimental design of this study confer strong internal and external validity regarding the results of this investigation. The effects of the radio program in Tanzania include (1) a reduction in the number of sexual partners by both men and women, and (2) increased condom adoption. The radio soap opera influenced these behavioral variables through certain intervening variables, including (1) self-perception of risk of contracting HIV/AIDS, (2) self-efficacy with respect to preventing HIV/AIDS, (3) interpersonal communication about HIV/AIDS, and (4) identification with, and role modeling of, the primary characters in the radio soap opera.
Advertising · Behavior change · Business · Condom · Entertainment · Family medicine · Human immunodeficiency virus (HIV) · Interpersonal communication · Political science · Radio program · Sociology · Tanzania · Telecommunications · Engineering · Media Influence and Health · Media Influence and Politics · Media Studies and Communication · Medicine · Psychology · Social Psychology
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Streaming Weekly Soap Opera Video Episodes to Smartphones in a Randomized Controlled Trial to Reduce HIV Risk in Young Urban African American/Black Women
Effects of the Fataki Campaign
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Influencing the means but not the ends
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A 10-Year Retrospective of Research in Health Mass Media Campaigns
Influence of Evidence Type and Narrative Type on HPV Risk Perception and Intention to Obtain the HPV Vaccine
A Model of Effects of Narrative as Culture-Centric Health Promotion
A 10-Year Systematic Review of HIV/Aids Mass Communication Campaigns
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Social Cognitive Theory in Cultural Context
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A Radio Drama’s Effects on HIV Attitudes and Policy Priorities
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‘It's all scientific to me’
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Effects of an entertaining, culturally targeted narrative and an appealing expert interview on the colorectal screening intentions of African American women
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Eat squid not fish
| Obras citantes distintas | 70 |
|---|---|
| Citações por ano | 2,8 |
| Intervalo de citações | 2001 - 2026 (26) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 60 |