Mean or green
Which values can promote stable pro‐environmental behavior?
Bibliographic Data
| ID | 23375591 |
|---|---|
| Authors | Judith I M De Groot (Bournemouth University, corresponding author), Linda Steg (0000-0002-8375-9607, University of Groningen) |
| Year | 2009 |
| Volume | 2 |
| Issue | 2 |
| Pages | 61-66 |
| Publication date | 2009-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Conservation Letters (JOURNAL) |
| Journal identifiers | ISSN: 1755-263X • E-ISSN: 1755-263X |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1755-263x.2009.00048.x |
| OpenAlex | W2165512810 |
| Language | EN |
| Citations received | 97 |
| References cited | 33 |
In most cases, pro‐environmental behavior does not maximize individual interests, but mainly benefits other people or the environment. We propose that although acting on the basis of egoistic considerations may result in pro‐environmental behavior, altruistic and biospheric considerations provide the most stable basis for pro‐environmental behavior. We present two strategies to promote stable pro‐environmental behavior. The first way is increasing the saliency of altruistic and biospheric values in specific situations, thereby reducing the relative strength of egoistic values. The second way is making the often “anti‐environmental” egoistic values compatible with “pro‐environmental” altruistic and biospheric values. We explain these options and translate it to possible interventions, policy implications, and follow‐up research to promote “green” behavior.
Altruism (biology) · Economics · Environmental economics · Behavioral Health and Interventions · Environmental Education and Sustainability · Environmental Sustainability in Business · Psychology · Social Psychology
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| Unique citing works | 97 |
|---|---|
| Citations per year | 6,06 |
| Citation span | 2010 - 2026 (17) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 87 |