Polling and Pollsters as Agents of Change
A Historical Account of Public Opinion Research in Mexico from 1938 to 2010
Bibliographic Data
| ID | 23468917 |
|---|---|
| Authors | Miguel Basanez (0000-0003-3709-2394, Tufts University), Pablo Parás (University of Connecticut) |
| Year | 2012 |
| Publication date | 2012-01-13 |
| Open Access | No |
| Type | BOOK |
| Venue | The Oxford handbook of Mexican politics (SOURCE_BOOK) |
| Publisher | Oxford University Press (PUBLISHER • GB) |
| DOI | 10.1093/oxfordhb/9780195377385.013.0025 |
| OpenAlex | W247452253 |
| ISBN | 9780195377385 |
| Language | EN |
This article tries to explain how pollsters and polling serve as agents of change. It briefly discusses the importance of public opinion polls and their impact on democracy. It presents the operational definitions of pollsters, public opinion, and polling, and narrates the relevant events in the transformation of public opinion research in Mexico. The article also discusses the evolution of polling in Mexico and its main trends and shortcomings.
Advertising · Business · Media studies · Political science · Politics · Polling · Public opinion · Sociology · Climate Change Communication and Perception · Computer Science · History · Law
| Highly cited | No |
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