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Franchise Relocation and Fan Allegiance

Bibliographic Data

ID2348849
AuthorsMichael Lewis (0000-0002-7620-1891, William & Mary, corresponding author)
Year2001
Volume25
Issue1
Pages6-19
Publication date2001-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Sport and Social Issues (JOURNAL)
Journal identifiersISSN: 0193-7235 • E-ISSN: 1552-7638
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0193723501251002
OpenAlexW1998769923
LanguageEN
Citations received10
References cited13

This article examines how the fans of four sports teams reacted when their favorite team relocated to another city: the Houston Oilers to Nashville, the Quebec Nordiques to Denver, the Hartford Whalers to Raleigh, and the Winnipeg Jets to Phoenix. Drawing on conversations among fans of these teams on Web sites, it was found that, despite the differences in sports, teams, and cities across these four franchises, the people studied expressed similar feelings about the importance of the teams in their lives and of their desire for the franchises to return. In addition, differences were found among fans as to what aspect of the team they were expressing continued allegiance to. Some fans pledged to continue to fight for a team for their city, whereas another group pledged allegiance to the team name and logo. The article concludes with a discussion suggesting some future directions for research on fan allegiance to sports teams

Advertising · Allegiance · Business · Franchise · Media studies · Political science · Politics · Relocation · Sociology · American Sports and Literature · History · Law · Sport and Mega-Event Impacts · Sports, Gender, and Society · Marketing

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Unique citing works10
Citations per year0,42
Citation span2002 - 2026 (25)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 10

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