Marketing and Advertising Online Sports Betting

A Problem Gambling Perspective

Dados Bibliográficos

ID2349239
AutoresHibai Lopez-Gonzalez (0000-0003-1249-2623, Nottingham Trent University, autor correspondente), Ana Estévez (0000-0003-0314-7086, Universidad de Deusto), Mark D Griffiths (0000-0001-8880-6524, Nottingham Trent University)
Ano2017
Volume41
Fascículo3
Páginas256-272
Data de publicação2017-06-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournal of Sport and Social Issues (JOURNAL)
Identificadores do periódicoISSN: 0193-7235 • E-ISSN: 1552-7638
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/0193723517705545
OpenAlexW2606322970
IdiomaEN
Citações recebidas31
Referências citadas37

In this article, online sports betting is explored with the objective of critically examining the potential impact on problem gambling of the emerging product features and advertising techniques used to market it. First, the extent of the issue is assessed by reviewing the sports betting prevalence rates and its association with gambling disorders, acknowledging the methodological difficulties of an unambiguous identification of what exactly constitutes sports-related gambling today. Second, the main changes in the marketization of online betting products are outlined, with specific focus on the new situational and structural characteristics that such products present along with the convergence of online betting with other adjacent products. Third, some of the most prevalent advertising master narratives employed by the betting industry are introduced, and the implications for problem gamblers and minors are discussed

Advertising · Business · Convergence (economics · Economics · Identification (biology · Perspective (graphical · Product (mathematics · Salience (neuroscience · Situational ethics · Computer Science · Gambling Behavior and Treatments · Psychology · Sexuality, Behavior, and Technology · Social Psychology · Sports Analytics and Performance · Marketing