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Resumo

This paper looks at one historical paradigm in the study of sport. Using social traits reflective of feudalism and capitalism, big time bodybuilding developed a set of seemingly contradictory institutions and values. Atavistic social and political relations were fused with a modern capitalist economic base. Two important traits in bodybuilding's ideology - dependency and individualism - are examined as reflective of these different epochs. It is shown that feudal ideology and social traits at times function to obscure capitalist relations and vice versa. The consequence of such interplay is to reinforce existing political and economic configurations by preventing competition and retarding cohesion within bodybuilding's rank and file.

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