Gender Parity in the Olympics
Hyping Women Athletes, Favoring Men Athletes
Bibliographic Data
| ID | 2349786 |
|---|---|
| Authors | Susan Tyler Eastman (Indiana University Bloomington), Andrew C Billings (0000-0003-4818-5799, Department of Communication and Culture at Indiana University, Bloomington) |
| Year | 1999 |
| Volume | 23 |
| Issue | 2 |
| Pages | 140-170 |
| Publication date | 1999-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Sport and Social Issues (JOURNAL) |
| Journal identifiers | ISSN: 0193-7235 • E-ISSN: 1552-7638 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0193723599232003 |
| OpenAlex | W1978755128 |
| Language | EN |
| Citations received | 65 |
| References cited | 21 |
Despite claims that the 1996 Summer Games in Atlanta were 'the Olympics of the Women,' analysis of the producing network's on-air discourse showed no significant gains in parity for women. Comparison of over 20,000 mentions of names, sports, and associated descriptors in successive Olympics (1994, 1996, 1998) revealed that the proportions of mentions of women and men athletes and women's and men's sports stayed at approximately the same imbalanced levels from one Olympics to the next. Despite changes from one producing network to another, despite separate analyses of commentary by hosts and venue reporters and of profiles and promotion, despite comparative analysis of adjectival descriptors, results demonstrated a drop in women's overall salience in 1996 and no improvement over time. The results demonstrate conflicts between official network goals and their implementation as well as some of the ways network discourse creates conspicuous frames for media events to meet commercial needs
Advertising · Ambush marketing · Atlanta · Business · Cognitive psychology · Metropolitan area · Parity (physics · Salience (neuroscience · History · Media Studies and Communication · Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society
Biased Voices of Sports
Packaging the Games for Viewer Consumption
Olimpismo, género y comunicación
Representación de género en la comunicación en Twitter de la Selección Española de Fútbol
An Analysis of Agenda Setting and Framing of American Marathon Television Coverage
Summon the American Television Heroes
Serena Williams
The Equitable Games
Gender Representation at the 2018 Winter Olympic Games From an Australian Broadcast Perspective
From Medals to Minutes
Olympian women’s representation in U.S. newspapers has improved according to a content analysis of three local dailies
Framing Identities
Heroes, Sisters and Beauties
Acróbatas, contorsionistas y niñas monas
“The More Things Change, the More They …”
Sport and the Media
(Broad)casting a Wider Net
Shared Space
Shifting Time Zones, Shifting Narratives
When Women Fail to “Hold Up More Than Half the Sky”
Nice Dig
Women’s and Men’s Prominence in Sports Coverage and Changes in Large-, Medium-, and Small-City Newspapers, Pre- and Post-Title IX
Athletic Insiders or Nowhere Men
A Summer Country’s Coverage of a Winter Event
Equity Achieved? A Longitudinal Examination of Biological Sex Representation in the NBC Olympic Telecast (2000–2018)
Women, Sports, and Journalism
Still Battling for Equity
Just Another Story”
Media bias against women in music
Clocking Gender Differences
Olympics Everywhere
Man, That Was a Pretty Shot
An Imperceptible Difference
Diverging Discourses
The religion in Olympic tourism
The eternal talent, the French Senegalese and the coach’s troop
It's Just Like the Teenage Stereotype, You Go Out and Drink and Stuff’
Runners, jumpers and throwers
A Content Analysis of Turkish Daily Newspapers Regarding Sportswomen and Gender Stereotypes
As tough as she is beautiful”
Spain
Chased by the Double Bind
It’s Not About the Game
How Did the Sport Make You Feel? Looking at the Three Dimensions of Emotion through a Gendered Lens
Development and Validation of an Instrument to Measure Attitudes Toward Sexist/Nonsexist Language
He's a Laker; She's a “Looker”
The Effect of Sport Commentator Framing on Viewer Attitudes
The development of an adolescent sporting gendered habitus
Gender differences through the lens of Rio
Nationalism in the United States and Canadian primetime broadcast coverage of the 2014 Winter Olympics
Selective Representation of Gender, Ethnicity, and Nationality in American Television Coverage of the 2000 Summer Olympics
Social Media and the Olympics
Images of Sport in Popular Nonsport Magazines
Framing the 2007 National Basketball Association finals
Media Portrayals of Male and Female Athletes
Gendered Narratives in Spain
Portraying the United States vs Portraying a Champion
Bending the Rules
Is It Time for a Victory Lap
An Agenda That Sets the Frames
Running for Country
Just One of the Guys
I Just Want to Play
Self-Glorification and its Others
Sportscasting and Sports Reporting
Content Analysis for the Social Sciences and Humanities
Frame analysis
Media Events
The Discovery of Grounded Theory
Media rhetoric as social drama
Battling” Gendered Language
Networks
Sexing the Athletes
The Construction of Women’s Positions in Sport
Gendered Sports Programming
Chilly Scenes of the 1992 Winter Games
Gender Bias and the 1992 Summer Olympic Games
A Descriptive Analysis of NBC’s Coverage of the Centennial Olympics
Manufactured conflict in the 1992 Olympics
A comparative analysis of Australian, US, and British telecasts of the Seoul Olympic opening ceremony
Australian Television, Gender and the Olympic Games
The Olympics That Got Real? Television's Story of Sarajevo
| Unique citing works | 65 |
|---|---|
| Citations per year | 2,5 |
| Citation span | 2000 - 2025 (26) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 65 |