Marketing death
Culture and the making of a life insurance market in China
Bibliographic Data
| ID | 23501543 |
|---|---|
| Authors | Cheris Shun-Ching Chan |
| Year | 2011 |
| Pages | 286 |
| Publication date | 2011-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Marketing death (SOURCE_BOOK) |
| Publisher | Oxford University Press (PUBLISHER • GB) |
| ISBN | 9780195394078 |
| Open Library | OL24848595M |
| Language | EN |
"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.
| Highly cited | No |
|---|