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Innovation or Inconsistency? Framing Colorectal Cancer Guidelines to Improve Public Perceptions of Updated Screening Recommendations

Bibliographic Data

ID2350600
AuthorsJordan M Neil (0000-0001-5769-4961, University of Florida, Gainesville, FL, USA, corresponding author), Janice L Krieger (0000-0001-9950-9170, University of Florida, Gainesville, FL, USA), Sriram Kalyanaraman (University of Florida, Gainesville, FL, USA), Thomas J George (0000-0002-6249-9180, University of Florida, Gainesville, FL, USA)
Year2017
Volume36
Issue1
Pages14-27
Publication date2017-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Language and Social Psychology (JOURNAL)
Journal identifiersISSN: 0261-927X • E-ISSN: 1552-6526
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0261927x16663258
OpenAlexW2510601004
LanguageEN
Citations received1
References cited32

Effectively communicating how findings from population science inform patient-level decision-making about cancer prevention remains a challenge. Despite the substantial benefits associated with early detection of colorectal cancer, patient compliance with screening guidelines is suboptimal. One potential barrier to compliance is the language used by organizations to frame screening recommendations. Drawing on theory and research on verbal immediacy, the current study examines whether linguistically framing screening messages as being temporally immediate makes them more effective than non-immediate messages for encouraging people to adopt state-of-science screening recommendations. An online message design experiment was conducted with a sample of older adults ( N = 305). Results show temporally immediate frames are more effective at increasing behavioral intention to follow updated screening guidelines than temporally non-immediate frames. In addition, both response efficacy of a screening modality and perceived susceptibility to cancer moderate the relationship between message strategy and intention to screen

Cancer · Cancer screening · Colorectal cancer · Colorectal cancer screening · Framing effect · Immediacy · Perception · Population · Risk perception · Applied Psychology · Behavioral Health and Interventions · Climate Change Communication and Perception · Media Influence and Health · Medicine · Psychology · Social Psychology

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Unique citing works1
Citations per year0,11
Citation span2017 - 2017 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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