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Marketing… is a creative science

Bibliographic Data

ID23510488
AuthorsRadomila Soukalová
Year2019
Publication date2019-01-01
Open AccessNo
TypeBOOK
VenueMarketing... is a creative science (SOURCE_BOOK)
PublisherUniverzita Tomáše Bati ve Zlíně (PUBLISHER)
DOI10.7441/978-80-7454-865-9
OpenAlexW2991092987
ISBN9788074548659
LanguageEN
References cited4

Business · Digital Marketing and Social Media · Marketing

  • Content analysis in communication research

    Bernard Berelson•Content analysis in communication…•1952

  • The Rise of the Creative Class

    Richard Florida•The Rise of the Creative Class•2014

  • Mass Communication Research Methods

    Open Access•Anders Hansen, Simon Cottle et al.•Mass Communication Research Methods•1998

Highly citedNo

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