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Resumo

Past psychological research on language about women and men has largely focused on examining the cognitive processes involved in the comprehension and production of linguistic sexism in experimental contexts. An understanding of the social factors influencing sexist language use may be achieved by analyses of conversations. Fictional dialogues, taken from a British soap opera, Coronation Street, were chosen to explore the potential of examining conversational language. A quantitative analysis of the scripted interactions provided virtually no evidence ofa pervasive bias against women in language. However, a focused qualitative approach revealed how sexism can invade specific linguistic interactions. The results show that the negative evaluative position of women in language is not universal. The linguistic status assigned to women largely depends on the exact nature of the context in which any interaction is taking place.

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