Service Marketing Strategies for Small and Medium Enterprises
Emerging Research and Opportunities
Bibliographic Data
| ID | 23519959 |
|---|---|
| Authors | Muhammad Sabbir Rahman (0000-0003-1613-7944, North South University, Bangladesh), Mahmud Habib Zaman (North South University, Bangladesh), Md Afnan Hossain (0000-0003-2954-1823, North South University, Bangladesh) |
| Year | 2019 |
| Pages | 171 |
| Publication date | 2019-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Service Marketing Strategies for Small and Medium Enterprises (SOURCE_BOOK) |
| Publisher | IGI Global (PUBLISHER • US) |
| DOI | 10.4018/978-1-5225-7891-8 |
| OpenAlex | W4239750516 |
| ISBN | 9781522578918 |
| Open Library | OL27825320M |
| Language | EN |
Business · Service (business) · Small and medium-sized enterprises · Digital Marketing and Social Media · Finance · Marketing · Service and Product Innovation · SMEs Development and Digital Marketing · Customer services · Small business
| Highly cited | No |
|---|