Elgar Encyclopedia of City and Place Branding

This entry examines the role of destination management organisations (DMOs) in influencing destination resilience through their communication efforts. In the dynamic landscape of destination management, DMOs play a crucial role in balancing destination marketing and management, tourism promotion and stakeholder interests. However, the surge in global crises such as COVID-19, natural disasters, and financial instability have significantly impacted the work of DMOs. To face adverse events, DMOs have taken on new roles and tasks to address ongoing situations. As a result, their role has expanded beyond marketing and management to include stewardship of the destination. This entry navigates through these transformations, shedding light on the multifaceted challenges faced by DMOs and the integral role they play in shaping the resilience of destinations.

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