Application of Gaming in New Media Marketing
Bibliographic Data
| ID | 23524866 |
|---|---|
| Editors | Pratika Mishra (Presidency University Bangalore, India), Swati Oberoi Dham (New Delhi Institute of Management, India) |
| Year | 2019 |
| Publication date | 2019-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Application of Gaming in New Media Marketing (SOURCE_BOOK) |
| Publisher | IGI Global (PUBLISHER • US) |
| DOI | 10.4018/978-1-5225-6064-7 |
| OpenAlex | W4242132932 |
| ISBN | 9781522560647 |
| Open Library | OL37307925M |
| Language | EN |
| Citations received | 1 |
"This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of advergaming in marketing, its growth, recent trends, practices, issues and main challenges. It also explores the role of gaming and new media marketing"
Advertising · Business · Computer Science · Digital Games and Media · Digital Marketing and Social Media · E-commerce and Technology Innovations · Marketing · Internet games · Internet Marketing
| Citations per year | 0.2 |
|---|---|
| Citation span | 2021 - 2021 (1) |
| Highly cited | No |