Emerging Innovative Marketing Strategies in the Tourism Industry
Bibliographic Data
| ID | 23528110 |
|---|---|
| Editors | Nilanjan Ray (Royal Thimphu College, Bhutan) |
| Year | 2015 |
| Pages | 425 |
| Publication date | 2015-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Emerging innovative marketing strategies in the tourism industry (SOURCE_BOOK) |
| Publisher | IGI Global (PUBLISHER • US) |
| DOI | 10.4018/978-1-4666-8699-1 |
| OpenAlex | W2478006080 |
| ISBN | 9781466686991 |
| Open Library | OL30394697M |
| Language | EN |
"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"
Business · Geography · Industrial organization · Tourism · Business Strategy and Innovation · Digital Marketing and Social Media · Marketing
| Highly cited | No |
|---|