Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Unravelling hurdles to organizational sustainability by virtue of sharing and creating knowledge / Ana Martins, University of KwaZulu-Natal, South Africa, Orlando Pereira, University of Minho, Portugal, Isabel Martins, University of KwaZulu-Natal, South Africa -- Multilingualism as international marketing strategy : exploring challenges in Nigerian companies' use of multilingual marketing communications / Floribert Endong, University of Calabar, Nigeria, Grace Eugenie Essoh, Department of Modern Languages and Translation Studies, UNICAL, Nigeria -- An entrepreneurship-based four-helix model to overcome language and cultural barriers / Jose Manuel Saiz-Alvarez, Tecnologico de Monterrey, Spain -- Avatar-based management techniques for breaking down language and cultural barriers in modern Russian corporations / Vardan Mkrttchian, HHH University, Australia, Yulia Vertakova, Southwest State University, Russian Federation

Business · Political science · Sociology · Globalization and Cultural Identity · International Student and Expatriate Challenges · Marketing · Communication en marketing · Communication in marketing · Diversity in the workplace · Entreprises multinationales · Gestion · International business enterprises · Management · Multiculturalisme en milieu de travail